Every Monday Cal reads your niche and hands you the digest: what moved, who won, what to do about it. Every number traced to a source. If the model cannot verify a figure, the digest says so out loud.
Write it, pick the time, walk away. Cal publishes to every connected platform at the moment you chose and reports exactly what landed where. Nothing ever posts without your click.
Competitors, your accounts, your queue, your numbers: one screen. Cal replaces the spreadsheet, the five browser tabs, and the group chat where strategy goes to die.
Best practice analytics from official APIs only. When a platform hides a metric, Cal shows a gap, not a guess. Your report survives the follow up question.
Need a number nobody sells? Describe it in plain English and Cal writes the feature, runs it in a locked sandbox, and pins it to your dashboard. No engineer, no waiting on a roadmap.
Cal opens on one sentence: what changed, and what drove it. Engagement is posts multiplied by engagement per post, so the breakdown is arithmetic rather than opinion, and the parts add up to the change exactly. When the data is too thin to explain anything, it says that instead of inventing a reason.
Comments, mentions and messages from every connected account, in one list. Cal tells you before you type whether a platform still allows a reply, and warns you when a colleague is already in the thread. Replying follows the same rule as posting: nothing sends without your click.
Upload once and reuse. Cal recognises the same picture re-saved at another size, keeps two colourways of one layout apart, and tells you when you are about to post an image your audience saw nine days ago. Your own posted images are kept locally, because the links platforms hand back expire within days.
A PowerPoint deck in your colours, on one click, with Cal's name nowhere on it — it is your artefact, going to your client. Spreadsheets for every view, where a figure the platform never reported is written as “not reported” rather than left blank, because a blank cell is a zero.
Describe a clip and Google’s Veo makes it, vertical for Reels and TikTok, straight into your library. Optional, off unless you switch it on, and it runs on your own Google key — we add nothing to the price and cannot see what you spend. Every generated clip is marked as AI in your library and stays marked when you schedule it, because several platforms now require that to be disclosed and nobody remembers three weeks later which one they made.
Cal publishes from your machine, so a shut laptop can make a post late. You decide when you schedule it: on time or not at all, or send it whenever Cal can. An evergreen tip is fine tomorrow, an event reminder is not. Nothing is ever sent late silently, and nothing is ever dropped without telling you — and Cal warns you before you close it if something is due.
Competitor creatives from official ad libraries, synced daily into share of voice, trends, anomalies, and a leaderboard of who is advertising hardest on your niche's hashtags.
Where a platform publishes competitor engagement, Cal shows the real thing, and it refuses proxies everywhere else. Hidden counts read as unknown, never zero.
Paid actuals, organic posts across every connected platform, follower trajectory, image quality, rolled up by day, week, month, and year, and forecast once there's enough honest history to project.
The strategist is an LLM grounded in your data, and every figure it cites is checked against the evidence before a brief ships. Thin data reads as provisional, because it is.
Autonomy tiers from observation to autopilot, an action queue with consent gates, and publishing composed once for Facebook, Instagram, X, LinkedIn, and Threads. Posts go out by your click, never by a bot's.
Cal runs on your hardware: one installer, a local AI model matched to your machine automatically, and a dashboard at localhost. No data leaves unless you publish it.
Nothing here is filtered. Every rating posts straight from the app, so the score you see is the one we earned. Support answers fast, with a real reply and a fix rather than a ticket number and silence, and if we slip it shows up on this page in public. That is the point: your problems come first, and this is how you hold us to it.
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Cal starts at $19.95 a month and never costs more than $49.95. The price follows your total audience across connected accounts, so smaller creators pay less and the price is capped at the top.
No. Cal reads only official platform APIs and public ad libraries. Where a platform hides a metric, Cal shows a gap rather than an estimate.
On your machine. Cal installs and runs locally, so your credentials and workspace data never leave your computer.
Yes. Compose once and Cal publishes to Facebook, Instagram, X, LinkedIn and Threads. You can post immediately or schedule for later, and nothing goes out without your click.
Yes. Describe the metric or feature you want in plain English and Cal generates it, validates the code in an isolated sandbox, and adds it to your dashboard. You do not need to write code or wait for it to appear on a roadmap.
Cal connects to Facebook, Instagram, X, LinkedIn and Threads. You compose a post once and Cal publishes it to every connected account, and it pulls analytics back from the same official APIs.
Yes. Cal runs on Windows 10 and later and on macOS 13 and later, on both Apple Silicon and Intel. It is a desktop install rather than a hosted service, and the local AI model is matched to your hardware during setup.
Yes. Cal exports a PowerPoint deck in your own colours with no Cal branding on it, plus spreadsheets for every view. A figure the platform never reported is written as not reported rather than left blank, because a blank cell reads as a zero.
Yes, three days free with no card required, and you can cancel in two clicks.