Cal.

marketing intelligence

Everything your marketing brain does, on autopilot

One tool. Your whole operation. Built for creators who would rather run the brand than babysit the stack.

AI briefs

Your morning brief

Cal reads your niche overnight and hands you the brief: what moved, who won, what to do about it. Every number traced to a source. If the model cannot verify a figure, the brief says so out loud.

Scheduling

Post once, everywhere

Write it, pick the time, walk away. Cal publishes to every connected platform at the moment you chose and reports exactly what landed where. Nothing ever posts without your click.

All in one

One dashboard

Competitors, your accounts, your queue, your numbers: one screen. Cal replaces the spreadsheet, the five browser tabs, and the group chat where strategy goes to die.

Honest analytics

Numbers that hold up

Best practice analytics from official APIs only. When a platform hides a metric, Cal shows a gap, not a guess. Your report survives the follow up question.

Custom metrics

Build your own

Need a number nobody sells? Describe it in plain English and Cal writes the feature, runs it in a locked sandbox, and pins it to your dashboard. No engineer, no waiting on a roadmap.

Why you can trust it

Built to be checked

  • Official APIs only. No scraping, no gray areas.
  • Runs on your machine. Your data never leaves.
  • 323 tests stand behind every claim on this page.
Pricing that grows with you

Pay as you grow

  • Starts at $19.95 a month. Priced for the account you have today, not the one you are chasing.
  • Never more than $49.95. Hard cap at the top, so winning never costs you extra.
  • Moves both ways. Tiers follow your real audience, measured from your connected accounts, up and down.
the part where you consider building it yourself

You could build this with AI. You won't.

Be honest. You would spend three weekends wiring APIs, the trial would expire on your motivation, and the group chat would never hear about it again. We already did the boring part. You do the fun part: winning.

Intelligence without invention

Every number in Cal traces to an official source. Where a platform publishes nothing, Cal shows nothing rather than dressing a guess up as data.

01Watch the niche

Competitor creatives from official ad libraries, synced daily into share of voice, trends, anomalies, and a leaderboard of who is advertising hardest on your niche's hashtags.

02Real engagement

Where a platform publishes competitor engagement, Cal shows the real thing, and it refuses proxies everywhere else. Hidden counts read as unknown, never zero.

03Your whole picture

Paid actuals, organic posts across every connected platform, follower trajectory, image quality, rolled up by day, week, month, and year, and forecast once there's enough honest history to project.

04Briefs with a gate

The strategist is an LLM grounded in your data, and every figure it cites is checked against the evidence before a brief ships. Thin data reads as provisional, because it is.

05Act at your speed

Autonomy tiers from observation to autopilot, an action queue with consent gates, and publishing composed once for Facebook, Instagram, X, LinkedIn, and Threads. Posts go out by your click, never by a bot's.

06Yours, locally

Cal runs on your hardware: one installer, a local AI model matched to your machine automatically, and a dashboard at localhost. No data leaves unless you publish it.

0
scraped data sources. Official APIs and ad libraries only.
100%
of numbers traceable to a source, or labeled unknown.
1
rating per installation on the score below. A measure, not a poll.
260+
automated tests, and a public audit trail of what they caught.

Creators, unfiltered

Straight from inside the app, unfiltered. We keep the bad ones too.

Nothing here is filtered. Every rating posts straight from the app, so the score you see is the one we earned. Support answers fast, with a real reply and a fix rather than a ticket number and silence, and if we slip it shows up on this page in public. That is the point: your problems come first, and this is how you hold us to it.

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Get Cal.

One subscription, the whole platform, priced to your audience. Every capability is included at every tier.

from $19.95 / month
Scales with your audience. Never above $49.95.
  • Starterunder 10K$19.95
  • Rising10K to 50K$29.95
  • Established50K to 250K$39.95
  • Authority250K and up$49.95
  • Full platform: watchtower, briefs, benchmarks, forecasts, publishing
  • Local AI model, matched to your hardware at install
  • Runs on your machine, and your data never leaves it
  • Every update, the moment it ships
  • A voice on the live feedback stream above
  • Your tier follows your real audience, up and down
Windows 10+ · macOS 13+ (Apple Silicon & Intel). Download, install, and subscribe right in the app. Three days free, no card needed, cancel in two clicks. The software and your data stay on your machine.